How to Raise Your Prices Without Apologising

Underpricing is the most common self-inflicted wound in small business. It usually comes from fear rather than analysis.\n\nStart with cost, not with what competitors charge. Add the margin the business needs to survive a slow month. Then test the new price with new customers before existing ones.\n\nWhen you do raise prices, give notice, explain the value, and hold the line. Customers who leave over a fair increase were rarely profitable.